How NOT to blog: The Matt Cutts syndrome

A successful blog can and should include many things, including: 

  1. topic-relevant information
  2. important and relevant breaking news
  3. related how-to’s
  4. related resources and utilities
  5. opinion pieces

What a successfult blog should NOT include:

  1. personal information no one cares about
  2. what you did on your last vacation
  3. important people you met (name-dropping and social-climbing)
  4. “cute” stories that no one except your mother and/or your spouse and/or maybe your friends in high school cares about at all

In about two out of three blog posts lately, Matt Cutts (the Google show boat) seems to hit all of the Don’ts and none of the Dos. An example:

Merry Christmas!
By Matt Cutts on Personal I hope you are having great holidays so far!

Oz says:

../////////77777777777777777777777777778-0000000000000000000000000\mn\nyhhhhhhh ewsddddddddddddddddddddddddddh[[[[[[[[[[[[[[[[[[[[y][[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[y[[[[[[[jjjjjjjjjjjjynhnnnjhoklp 77yyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyuyyyyyyyyyyyyyyyyyyyyyyyh

which is Feline for “Merry Christmas!” Emmy says “Happy Holidays!” as well.

How can I put this politely, Matt?


If you have nothing to say today, DO NOT BLOG!!!

Seriously. You’ll thank me. The world will thank me. Even your mother will thank me.

blogs, blogging, Matt Cutts, dos and donts, tips

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1 Comment

  1. Hey Doc! 🙂

    I couldn’t agree more especially for someone like Matt. His blog is pretty much the #1 SEO blog on the net, No one wants to hear about his personal life! Blogs of a personal nature are another story; Take my blog for instance I post all kinds of random stuff because it’s a personal blog, friends and family read it. I’m not going to turn it into a “geek stuff” only blog because it would bore most of my readers.

    Just my .02,

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